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Boabel designed by Maud

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

Multidisciplinary design studio Maud recently developed a new visual identity for screenwriter Belinda Nowell’s new publishing venture Boabel. Based around an open book / B monogram, a business card that uses orientation to draw out this duality and a weighty, ‘book-bound’, triplex material combination the solution places storytelling at the very centre of communication with a contemporary simplicity.

Although the identity clearly shares a striking similarity with Moving Brands’ work for Madefire – a case, I am sure, of simple forms independently recurring – its typographic pairing, straightforward, logo-centric approach, print and material choices set a completely different tone. Unlike Madefire’s solid fill, screenplay/typewriter aesthetic and interesting sci-fi undertone, this solution embraces a reductionist, on-trend, single consistent stroke width that neatly travels through the light and well-spaced letterforms of the logo-type.

A classic copper foil and light ink finish across a warm, uncoated concrete grey, three-tier business card – a very subtle book reference with a change in orientation that works well to draw out the B from the open pages of the mark – feels distinctly craft based with a nice high quality flourish, sense of experience and restraint.

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

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Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

Logo and business card with a copper block foil detail for screenwriter Belinda Nowell's new publishing venture Boabel, designed by Maud

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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