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Gomez designed by Savvy

Logo design by Savvy for neighbourhood bar Gomez

Multidisciplinary design agency Savvy have just completed the identity and collateral design for Gomez, a San Pedro-based bar ‘where you can hear good music and drink well’. The bar’s visual language, a ‘reconciliation of the traditional and avant-garde’, delivers a youthful, friendly and expressive brand personality through quirky vector illustration, the contemporary art and craft sensibilities of a striking electric blue colour palette and tinted images, paper texture, plastics, light, uncoated wood and heat treatments. Alongside the more retrospective tone of serif and italic typefaces, the diamond structure of the pattern work, the ribbon of the logo and black and white portrait photography. The result feels intentionally ‘silly’ yet is appropriately underpinned by a professional, experienced coherency that conveys quality.

Strapline by Savvy for neighbourhood bar Gomez

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Strapline by Savvy for neighbourhood bar Gomez

Logo, patterns and wallpaper design by Savvy for San Pedro-based bar Gomez

Logo, patterns and wallpaper design by Savvy for San Pedro-based bar Gomez

Logo and menu with heat treatment designed by Savvy for San Pedro-based bar Gomez

Logo and menu with heat treatment designed by Savvy for San Pedro-based bar Gomez

Logo and menu with heat treatment designed by Savvy for San Pedro-based bar Gomez

Logo design by Savvy for San Pedro-based bar Gomez

Photo and illustrative work by Savvy for San Pedro-based bar Gomez

Logo and printed collateral by Savvy for San Pedro-based bar Gomez

Logo and printed collateral by Savvy for San Pedro-based bar Gomez

More brand identity work by Savvy:

Logo - Iannilli  Branding and packaging - Casa Bosques  Logo - Jorge Diego Etienne


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