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The Clocksmiths designed by The Clocksmiths

Self-initiated logo and stationery design by The Clocksmiths

Established by Italian duo Giuditta Brusadelli and Augusto Arduini, The Clocksmiths is a graphic communication and brand identity design studio whose philosophy revolves around bringing order and detail to complex systems.

Their visual identity and stationary solution—designed in house—neatly leverages the associated patience, precision, professionalism and crafted quality of a clocksmith – through the fine line weights, generous letter and line spacing, traditional lock-up and copper foil print finish of the logo-type. And infuses this with the confident durability and industriousness of uppercase characters, concrete grey substrates, blind deboss and a weighty duplex business card, the subtle technological utility of the secondary typeface and the contemporary restraint of the layout.

Self-initiated logo and stationery design by The Clocksmiths

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Copper foil and blind deboss business card designed by The Clocksmiths

Copper foil and blind deboss business card designed by The Clocksmiths

Logo and stationery design by The Clocksmiths

Stationery design by The Clocksmiths

Stationery and website design by The Clocksmiths

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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