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Tingz designed by B&B Studio

Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Launched by natural chewing gum brand PeppersmithTingz is a new, two flavour confectionary range that uses Xylitol, a natural wood sugar, to add plaque reducing properties to the sweets. Developed by London-based B&B Studio the packaging for Tingz builds on the quirky personality of the Peppersmith brand by illustrating two wide-mouthed characters, a contrasting white and bright colour palette and subtle texture to establish a healthy but flavourful quality that reflects the natural, dental improving proposition of the sweets.

Continuing reading my review of B&B’s packaging work for Tingz on The Dieline.

Character illustration by B&B Studio for Peppersmith's sugar-free sweet range Tingz

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Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Brand identity and illustrations designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Website and brand identity designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

More packaging and brand identity work by B&B Studio:

Packaging - Jealous Sweets  Packaging - Cuckoo Muesli  Packaging - Naturepaint