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Tingz designed by B&B Studio

Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Launched by natural chewing gum brand PeppersmithTingz is a new, two flavour confectionary range that uses Xylitol, a natural wood sugar, to add plaque reducing properties to the sweets. Developed by London-based B&B Studio the packaging for Tingz builds on the quirky personality of the Peppersmith brand by illustrating two wide-mouthed characters, a contrasting white and bright colour palette and subtle texture to establish a healthy but flavourful quality that reflects the natural, dental improving proposition of the sweets.

Continuing reading my review of B&B’s packaging work for Tingz on The Dieline.

Character illustration by B&B Studio for Peppersmith's sugar-free sweet range Tingz

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Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Brand identity and illustrations designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Website and brand identity designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

More packaging and brand identity work by B&B Studio:

Packaging - Jealous Sweets  Packaging - Cuckoo Muesli  Packaging - Naturepaint


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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