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Tingz by B&B Studio

Opinion by Richard Baird Posted 8 April 2013

Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Launched by natural chewing gum brand PeppersmithTingz is a new, two flavour confectionary range that uses Xylitol, a natural wood sugar, to add plaque reducing properties to the sweets. Developed by London-based B&B Studio the packaging for Tingz builds on the quirky personality of the Peppersmith brand by illustrating two wide-mouthed characters, a contrasting white and bright colour palette and subtle texture to establish a healthy but flavourful quality that reflects the natural, dental improving proposition of the sweets.

Character illustration by B&B Studio for Peppersmith's sugar-free sweet range Tingz Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz

Packaging designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz Brand identity and illustrations designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz Website and brand identity designed by B&B Studio for Peppersmith's sugar-free sweet range Tingz