BPO


Podi designed by Bravo

Sans-serif logotype designed by Bravo Company for Singapore-based organic restaurant Podi

Podi is a Singapore-based organic restaurant that ‘celebrates bold, robust and unique flavours’ and the responsible sourcing and cooking of ingredients. Drawing inspiration from the restaurant’s name, a Hindi word to describe a mixture of ground dry spices and herbs, design agency Bravo developed a visual identity that pairs a small, abstract interpretation of heaped spices with a bold logo-type, earthy tones and tinted imagery to reflect Podi’s mission of making ‘good, natural and organic food’.

The simplicity of an uppercase logo-type built from an on-trend combination of single stroke width geometric sans-serif characters, laid out with plenty of line and character space, and the finer detail of the logo-mark above – a contrast that perhaps reflects bold flavour achieved through careful spicing – are juxtaposed alongside the richer detail of full bleed photography. These intelligently balance the theme of elemental base ingredients and a ‘from scratch’ philosophy, also reflected by the isolated fruits, herbs and spices of the marketing materials, with landscapes that depict their natural untouched provenance. These introduce a nice aesthetic and communicative depth to the straightforward professionalism, consistency and quality conveyed by the logo-type and a type-based print direction.

The photography, identity and typography are neatly bound by the economical but contemporary sensibilities of a limited colour palette of soil brown and spicy orange set across an uncoated kitchen white, and the material choices of wood, fabric and unbleached boxes that add an earthy and tactile experience.

Logo designed by Bravo Company for Singapore-based organic restaurant Podi

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Logotype, menus, coasters, stickers and stationery designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype and business cards designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype and business cards designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype and business cards designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype and coasters designed by Bravo Company for Singapore-based organic restaurant Podi

Packaging designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype as a stitched T-shirt detail designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype, menu and coasters designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype, menu with wood detail and coasters designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype, menu with wood detail and coasters designed by Bravo Company for Singapore-based organic restaurant Podi

Logotype and menu with wood and fabric detail designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

14_Podi_Print_Bravo_Company_on_BPO

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Print designed by Bravo Company for Singapore-based organic restaurant Podi

Sign designed by Bravo Company for Singapore-based organic restaurant Podi

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