CZYK by Longton
Opinion by Richard Baird Posted 5 June 2013
CZYK is a Melbourne-based industrial design practice established by Nikolai Kotlarczyk that specialises in contemporary furniture and lighting design for small and large scale production. Longton, the agency behind CZYK’s new brand identity—which included a logotype, website and printed collateral—describe the practice as having a ‘strong focus on functional, high use design based heavily around materiality, production techniques and the environmental lifecycle of each product.’
Longton’s solution, ‘influenced by the materials and component breakdowns’ of CZYK’s work, utilises stencil cuts, a light, single consistent outline weight, soft rounded terminals, simple geometry, parallel diagonals – which form isosceles triangles that subtly link the letterforms – across an uppercase logo-type, the contemporary economy of a limited colour palette and plenty of white space to neatly resolve a sense of utility, structure, support and technicality – in a similar way to architectural identities but with a slightly more accessible quality – and reflect the values and philosophies of CZYK and its products.