Salvatierra designed by Anagrama
Salvatierra specialises in the production and exportation of Latin American organic premium goods such as coffees and cookings oils to South Korea. The packaging for these ranges, developed by Anagrama, is an unusual mix of utility, provence and quality delivered through the typographic economy of a single condensed uppercase sans-serif, the use of plenty of unprinted space, flags, a contemporary mono-line weight logo, the flourish of neon coloured papers and the perceived luxury of a small gold foil detail.
“Our design proposal uses flag icons to exalt the product’s origins and gold foil to express it’s premium quality. The logo depicts a pair of hands holding an abstract item, a mixture of snowflake and plant that makes allusion to nature, while the letter S helps tie the overall look of the logo with the brand’s name.
In Spanish, the name Salvatierra translates to “Earth Saver”, so the logotype symbolizes the brand’s commitment to nature and conservation as well as to the delivery of a product of supreme quality. We used a simple typography to dignify the text and to finish rounding up the brand’s premium nature.Our proposal is simple, destined to strongly stand out in its simplicity and cleanliness against overwhelming and noisy Asian packaging that dominates South Korea’s market aisles. The design is transparent and honest, meant to be exceedingly clear over what is being bought.”
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