BPO


Daniel Juncadella designed by Mucho

Logo and blind embossed business card with silver spot colour detail for Daniel Juncadella designed by Mucho

Following his recent promotion to official Mercedes driver for the DTM (Deutsche Tourenwagen Masters) and test driver for The F1 Mercedes team, Daniel Juncadella recently commissioned design agency Mucho to “improve his personal brand and the way he communicated with his growing fan base and the press”.

Based around a monogram, Mucho’s design solution confidently juxtaposes the weight of bold geometric form, inline detail and arrow similar to the loops and the straights of an F1 track, the glamour and glory of motor racing through photography on-line, the high, tactile quality of a blind emboss and silver print treatment, heavy uncoated material choice, space and fine serif detail across Daniel’s new business card, to resolve the youthful energy, enthusiasm and growing maturity of a driver taking on more responsibility.

Logo and blind embossed business card with silver spot colour detail for Daniel Juncadella designed by Mucho

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Logo and blind embossed business card detail for Daniel Juncadella designed by Mucho

Website for Mercedes F1 test driver Daniel Juncadella designed by Mucho

Website for Mercedes F1 test driver Daniel Juncadella designed by Mucho

Website for Mercedes F1 test driver Daniel Juncadella designed by Mucho

Website for Mercedes F1 test driver Daniel Juncadella designed by Mucho

Website for Mercedes F1 test driver Daniel Juncadella designed by Mucho

More brand identity work by Mucho:

Packaging - Fisix  Logo - Síol Studio  Logo - Lo Siento


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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