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Hardhaus designed by Heydays

Logotype by Heydays for specialist mountain sports retailer Hardhaus

Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.

The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.

Logo and print designed by Heydays for mountain sports retailer Hardhaus

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Logo and print designed by Heydays for mountain sports retailer Hardhaus

Logotype and envelope designed by Heydays for mountain sports retailer Hardhaus

Logotype and print designed by Heydays for mountain sports retailer Hardhaus

Logotype and chipboard table designed by Heydays for mountain sports retailer Hardhaus

Logotype and unbleached paper bag designed by Heydays for mountain sports retailer Hardhaus

Icons and print designed by Heydays for mountain sports retailer Hardhaus

Icons and print designed by Heydays for mountain sports retailer Hardhaus

Chipboard wall for mountain sports retailer Hardhaus

Logotype and website designed by Heydays for mountain sports retailer Hardhaus

Logotype and website designed by Heydays for mountain sports retailer Hardhaus

More brand identity work by Heydays:

Logo - Goa Arkitektkontor  Logo - O Architecture  Logo - Filmfaktisk


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