BPO


Raiffeisen Rechenzentrum by Moodley

Logotype and business card by Moodley for Raiffeisen Rechenzentrum

The Raiffeisen Rechenzentrum is a customised IT infrastructure service provider and subsidiary of Raiffeisen Landesbank with a modern, ‘high availability’ and maximum security data centre located in Austria. Design agency Moodley recently developed RRZ’s brand identity—which included a logo, business cards, brochure and website—based around a single sans-serif, a contrast of humanistic and technological imagery and a white, black and bright yellow colour palette.

Logotype and business card by Moodley for Raiffeisen Rechenzentrum

Set in Apercu Mono Regular, the logotype, its stacked resolution and the typography of the brochure and website are quick to establish a technological foundation. Consistent line weights, mono spacing and black ink across white paper convey a consistency, reliability and utility with very little fuss or superfluous detail.

Apercu Mono Regular typeface selected by Moodley for Raiffeisen Rechenzentrum

In contrast, the photography introduces a well shot and almost a sci-fi sensibility, blending images of the high tech and industrial areas that house the servers with those of people that maintain these and service customers. It is an approach that provides a humanistic layer to a lab-like cleanliness and efficiency that tempers the mechanical and one dimensional and straightforward communicative nature of the type.

Interior photography by Moodley for Raiffeisen Rechenzentrum

Interior photography by Moodley for Raiffeisen Rechenzentrum

Interior photography by Moodley for Raiffeisen Rechenzentrum

Interior photography by Moodley for Raiffeisen Rechenzentrum

A basic white and black colour palette is juxtaposed alongside a bright yellow band appearing, much like the photography, as both industrious yet  accessible—enhanced by the iconography—while small details in print such the open stitching of the brochure introduce a layer of crafted detail and a level of care unusual for the industry.

Brochure designed by Moodley for Raiffeisen Rechenzentrum

Follow BP&O:
RSS
Facebook
Twitter

Brochure designed by Moodley for Raiffeisen Rechenzentrum

Brochure designed by Moodley for Raiffeisen Rechenzentrum

Brochure designed by Moodley for Raiffeisen Rechenzentrum

Brochure with icon detail designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

Brochure designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

Brochure designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

Apercu Mono Regular typeface selected by Moodley for Raiffeisen Rechenzentrum

Logotype as a stitched detail by Moodley for Raiffeisen Rechenzentrum (RRZ)

Website designed by Moodley for Raiffeisen Rechenzentrum (RRZ)

If you liked this then you may also like:

Logo - Diventa  Logotype - Nosive Strukture  Logo - Plenty


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.