Papillon Blu is a privately owned spa and wellness centre located at the heart of Indonesia’s Surabaya City. Independent design studio Sciencewerk recently worked with the spa to develop a new brand identity, which included a logomark, logotype, print, environmental signage and website, based around the name blue butterfly.

By juxtaposing the current sensibilities of a fine line logomark, a limited colour palette, coloured paper and plenty of white space, alongside the classic values associated with an uppercase serif logotype, blind emboss and the flourish of a floral detail, Sciencewerk’s solution manages to balance both traditional and contemporary expectations.