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Clive’s Gluten Free Pies designed by Believe In

Packaging with new structural design and photography by Believe In for Clive's Gluten Free Pies

Clive’s is producer of healthy, handmade, free-from foods that include a variety of pies, pasties, dips and cakes. They have a small dedicated team working from a kitchen in South Devon and ship their products nationally to health food shops such as Holland & Barrett and to online retailers goodnessdirect and Ocado. Design studio Believe In have worked with Clive’s since 2005 and have been responsible for creating the packaging for many of their products. Recently, Believe In were given the opportunity to update the packaging for Clive’s original range of individual gluten free pies  which have rapidly grown in popularity  and for their frozen twin packs as they expand into Europe.

Product and ingredient photography by Believe In for Clive's Gluten Free Pies

The introduction of still life photography makes a significant difference to the tone and communicative quality of the packaging. These deliver, in a familiar, instinctual and well shot way, a strong earthy and rustic warmth through a good composition and juxtaposition of worn, dark wood surfaces and coloured linens, the steel of kitchen tools and utensils, rich product and bright raw ingredients, and a mix of ceramics and traditional cutlery. These effectively build on the values of hand craft, home cooking, ingredient quality and bold flavour already established by a contrast of hand rendered type and panels of bright colour, as well as hinting at the inspirations behind each recipe. A new proprietary structural design with a rip top lid adds a layer of functionality that provides better product protection and an on-the-go and convenient quality.

Design: Believe In
Opinion: Richard Baird
Fonts Used: Vag Rounded

Packaging with new structural design and photography by Believe In for Clive's Gluten Free Pies

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Product and ingredient photography by Believe In for Clive's Gluten Free Pies

Packaging with new structural design and photography by Believe In for Clive's Gluten Free Pies

Packaging and photography by Believe In for Clive's Gluten Free Pies

Product and ingredient photography by Believe In for Clive's Gluten Free Pies

Packaging and photography by Believe In for Clive's Gluten Free Pies

Product and ingredient photography by Believe In for Clive's Gluten Free Pies

Packaging and photography by Believe In for Clive's Gluten Free Pies

Packaging and photography by Believe In for Clive's Gluten Free Pies

Packaging and photography by Believe In for Clive's Gluten Free Pies

Packaging and photography by Believe In for Clive's Gluten Free Pies

Believe In have worked with Clive’s since 2005 and have been responsible for creating the packaging for many of their products, these have included both their Pot Of and Dip ranges which feature a neat and often under utilised interior printed wall detail.

Packaging by Believe In for Clive's Pot Of range

Packaging by Believe In for Clive's Pot Of range

Packaging by Believe In for Clive's Pot Of range

Packaging by Believe In for Clive's Dip range

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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