BPO


Oyya designed by Skinn

Logotype and signage designed by Skinn for Bruges ice bar Oyya

Oyya is an ice bar located in the Belgium city of Bruges that retails a variety of frozen yoghurts, yoghurt drinks, waffles and 28 ice creams — the most in the city. Its brand identity, which included logotype, print, signage, uniforms and interior design created by local studio Skinn, while largely logo-centric and having a strict consistency across stickers, tubs, cone sleeves and boxes, manages to establish distinction through reduction without looking cheap and is sensitive to the historic nature of its location.

Logotype designed by Skinn for Bruges ice bar Oyya

BP&O looks to publish a variety of approaches, concepts and aesthetics, this is perhaps the most limited of these. Based around and predominately made up of an all lowercase sans-serif logotype, consistently applied as a black ink across white surfaces, the identity appears unflinchingly economical in its approach. This is further emphasised by an interior of white walls and tiles. However, these are punctuated by the ubiquitous but understandable craft-tone of a blackboard, script and simple but conversational language, the colours of the ice-cream, and benefit from the individual character of red checked uniforms and the flourish of an illuminated sign. While strict in its use of paper, print and graphical assets, and absent a pervasive concept, it stands up pretty well largely due to the choice and contrast of type, and the consideration given to the uniforms within an all white interior and its location.

Design: Skinn
Opinion: Richard Baird
Fonts Used: Clarendon

Oyya location

Follow BP&O:
Feedly
Facebook
Twitter

Print and packaging designed by Skinn for Bruges ice bar Oyya

Print designed by Skinn for Bruges ice bar Oyya

Print and logotype designed by Skinn for Bruges ice bar Oyya

Print, packaging and logotype designed by Skinn for Bruges ice bar Oyya

Type designed by Skinn for Bruges ice bar Oyya

Blackboard signage designed by Skinn for Bruges ice bar Oyya

Uniforms and signage designed by Skinn for Bruges ice bar Oyya

Oyya Ice-cream

Logotype and signage designed by Skinn for Bruges ice bar Oyya

Logotype and signage designed by Skinn for Bruges ice bar Oyya

Logotype and signage designed by Skinn for Bruges ice bar Oyya

If you liked this then you may also like:

Logo - Waffee  Logo - Fazer Cafe  Logo - Lulu Cake Boutique


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.