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Loot designed by Savvy

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Loot is a surf and lifestyle store retailing distinctive products for a modern and global consumer and offers an alternative to the more commercial items from retailers typically found in its touristic location in the Mexican city of Zihuatanejo. Loot’s brand identity, designed by Savvy, draws its character and distinction from Zihuatanejo’s past as a hotspot for pirates, and visualised as a combination of regional historical elements and modern pop culture, allowing it to be relevant to both the local community and international shoppers.

Logotype designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

It is difficult to get a sense of the locality said to have informed the identity. Presumably this come through within the retail space. However, the concept of treasure and pirate maps, distilled down into a very simple graphic language of X marks the spot and grid reference, alongside the detail of sea imagery, and a limited colour palette  chosen to sit behind the individual nature of the objects rather than overwhelming them with shop identity — appears contemporary and well founded if a little abstract.

Aesthetic impact comes through in the contrast of large or the very small, be that type or X’S, from the large and iconic bags to the small patterned tissue paper. Unusually the mixed papers and print treatments we have come to expect from Savvy are absent in favour of a significantly paired-down, communicatively limited and economical solution that perhaps reflective of a tighter budget but certainly in service of a product first brief.

Design: Savvy
Opinion: Richard Baird

Visual identity designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

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Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype and business cards designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Coordinate pattern designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype, stationery and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Logotype and print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Bags designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Print designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Tissue paper designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

Visual identity and website designed by Savvy for Mexican surf and lifestyle store Loot. Featured on bpando.org

More brand identity work by Savvy:

Logo - Casa Virginia  Logo - Handvaerk  Logo - Puebla 109