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Yksi elämä by Tsto

Opinion by Richard Baird Posted 22 September 2014

Logo and stationery designed by Tsto for Finnish health and wellbeing project Yksi Elämä. Featured on bpando.org

Yksi elämä is a Finnish project set-up with the intention of encouraging people to become more interested in their own well-being and to improve public health care on both a professional and organisational level, as well as society in general. The project is a collaborative endeavour between the Brain Association, Diabetes Association and Heart Association of Finland.

Design studio Tsto were asked to create a visual identity for Yksi elämä that would reflect its forward-thinking and encouraging nature in a playful way. Bright colour, white paper, irregular letter-form alignment and a very smart use of negative space across the character work effectively draw a distinctive, youthful yet sophisticated quality from what is a simple logo-centric approach and an ink economy.

Logo designed by Tsto for Finnish health and wellbeing project Yksi Elämä. Featured on bpando.org Logo and stationery designed by Tsto for Finnish health and wellbeing project Yksi Elämä. Featured on bpando.org Logo and stationery designed by Tsto for Finnish health and wellbeing project Yksi Elämä. Featured on bpando.org Logo and stationery designed by Tsto for Finnish health and wellbeing project Yksi Elämä. Featured on bpando.org Logo as a pattern designed by Tsto for Finnish health and wellbeing project Yksi Elämä. Featured on bpando.org