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STRP Biennial 2015 by Raw Color, The Netherlands

Opinion by Richard Baird.

Branding by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

STRP brings together art, technology and experimental pop culture, and connects these to a broad audience, and through its light art, interactive art and robotic performances, lectures, workshops, music and film events, offers a glimpse into the future. This culminates with the STRP Biennial, an indoor art and technology festival that provides visitors with an opportunity to experience the extent to which new technology reaches into popular culture, the arts, and their everyday lives. This year’s biennial took place in Eindhoven, hosted over 29,00 guests, and featured a visual identity created by graphic design studio Raw Color which covered a variety of print communication including brochures, posters and business cards.

Green fluorescent business cards by graphic design studio Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Raw Color’s brand identity draws a contemporary and compelling aesthetic impact from the technological limitations of the past, and references the visual characteristics of digital craft such as programming and coding. This manifests itself well within the mechanical qualities of the monospace characters of the more recent digital typeface Aperçu Mono, an algorithm created by Mark Brand that outputs images as ASCII code, and a vivid palette  of fluorescent inks that, while distinctly current and effectively reproduced as bright neon inks, appears to draw on the web safe colours of the past.

This balance of retrospection and contemporary context, the unique aesthetic qualities derived from a combination of the familiar, and the relationship between print and digital experience inherent to today’s brand identities, provide the STRP Biennial with both visual impact, and a substance clearly tied to technological heritage, modern art and popular culture.

Design: Raw Color
STRP Image Tool: Mark Brand
Opinion: Richard Baird
Fonts Used: Aperçu Mono

Print by graphic design studio Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Print by graphic design studio Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Lanyards by graphic design studio Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Fluorescent ink posters by graphic design studio Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Visual identity, posters, print and signage by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Visual identity, posters, print and signage by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Flyers by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Flyer by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

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Website design by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Website design by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Visual identity and signage by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Visual identity and poster by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Visual identity and poster by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Visual identity and digital line up by Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

Presentation slide and visual identity by graphic design studio Raw Color for Dutch art, technology and experimental pop culture festival STRP 2015.

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