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LogoArchive ExtraIssue – Past & Present

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.

In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.

Head over to the LogoArchive Shop if you would like to purchase a specific cover or both covers and save on P&P. Our get tickets here to the launch event in London March 5th with guest speakers BankerWessel.

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

In the spirit of collaboration, this issue maintains and in other cases breaks free from convention, pairing the archival format of the zine with illustration, lettering and process. The opening spread sets this up, replacing the familiar introductory text with an original illustration by BankerWessel. The explicit becomes the implicit. Based on the theme of Past & Present, this seeks to express the historical sensitivity necessary to understand the present and better shape the future, but also the now multi-sensory branding experiences of the present. It neatly leads the reader forward, through to the next pages of the booklet, and is augmented by a text.

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

The archival section of this issue, and the foundation of the LogoArchive project which began on Instagram in 2015, remains. As with previous issues, this one has its own subtext, touching on the cyclical nature of design. It does this in the archival section by collating symbols created by design studios for design studios (events and indepedant designers), in the rotational qualities of the two cover symbols, the rotating of an ambigram and the zine’s own productisation of design; the selling of design back to designers.

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

By intersecting the archival section of the LogoArchive document with symbols of the present, the zine intends to bring to life the continuity (or ongoing story) of corporate symbol design. BankerWessel was commissioned specifically for this issue, as they carry the spirit of mid-century form language into the future. This idea of a continued story is encapsulated in the centre spread with an ambigram of paths, making the most of the physical aspect of a project that once began online, and in the presentation of BankerWessel’s iterative process in the design of their symbols for Fotografiska and Hasselbald Foundation at the centre.

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

This issue is printed by WithPrint using five passes of white across three different stocks from Fedrigoni, Iris, Arancio and Ultra Black delivering impact and contrast, augmented by different insert shapes. This are bound with white staples.

Designer: BankerWessel
Project / Editor: Richard Baird
Publisher: BP&O
Size: 148x210mm

Booklet:
Pages: 10pp + Cover
Finish: White (x5)
Paper: Fedrigoni, Sirio Colour Iris, 140gsm

Insert 1:
Pages: 8pp
Finish: White (x5)
Paper: Fedrigoni, Sirio Colour Arancio, 115gsm

Insert 2:
Pages: 8pp
Finish: White (x5)
Paper: Fedrigoni, Sirio Colour Ultra Black, 115gsm

Binding: White Staples
Paper Details: Elemental Chlorine Free, FSC Mix, Acid-Free, Cotton Content, Heavy Metal Absence. As part of this release, editor Richard Baird will join Fedrigoni and Trees For Cities on February 4th to help plant a new area of 6500 edible trees within Hackney Marshes.

Print: WithPrint
Paper: Fedrigoni

LogoArchive Extra Issue – Past and Present designed by BankerWessel. Published by BP&O. A project by Richard Baird.

 

Launch and Talks, March 5th, London

 

LogoArchive Launch and Talks, March 5th, London

The release of the zine will be supported by an event at the Fedrigoni Creative space in London on March 5th from 6.30pm. Project creator Richard Baird will be speaking about the LogoArchive project, Ida Wessel and Jonas Banker of BankerWessel will fly over from Sweden to talk about this issue, and WithPrint’s Alan Smith will take questions on the challenges and production of the zines. Tickets are free and avialable on Eventbrite. There will be a chance to chat with the speakers and buy copies of this latest issue.

 

From The Readers

 

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Counter-Print

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Kenna Studio

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Frantz Louviot

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Drop Cap Copy

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Burrows Design

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Drop Cap Copy

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Counter-Print

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: Nick-Ahrens

LogoArchive Extra Issue – Past & Present by BankerWessel. Published by BP&O. Project by Richard Baird.

Image Credit: William Fonteneau

Image Credit: Andrew Elmore