Following a recent move into the service sector, Russia’s largest producer and wholesaler of seed and plant growing materials commissioned Ufa based brand and environmental design agency Paradox Box, who utilised an organic and structural contrast of hand rendered plant life and geometric type, to develop the visual identity for its new landscaping business, Gardie.

“The identity is built on a combination of minimalist logo and hand-made graphics, stylized sketches of plants, carried out by landscape designer. This solution allows you to create an emotionally warm and vivid visual image of the brand. Slogan: A stylish garden.” – Paradox Box

I really like how the simplicity of the illustrative work, its mix of light and heavy impressions across the substrate and clear phytotomy neatly fuses plant knowledge with a sense of energy, creativity and spontaneity. The logo-type’s bold uppercase letter-forms, decent spacing and monochromatic colour palette clearly draws from the architectural world, offers significant contrast to the flora, communicates landscaping experience and appears confident, professional and distinctly structural. A slight extension of the ‘R’ delivers a subtle proprietary twist that implies new growth and ties it thematically to the illustrative elements. Like the juxtaposition of precise strokes and loose sketches the colour palette neatly contrasts the light and shadow of the built environment with the greens of the natural world.