Emily Gosling
Suupaa by A Friend of Mine
There isn’t a shortage of well-executed, interesting branding projects out there – ones that are joyful, witty, slick, or just perfectly fit a brief – which do their job perfectly. But 99% of the time, you can sort of see where they came from – the broader cultural spheres they’re playing into (nostalgia; fauxstalgia; irony, for instance) or the wider...
Chester Zoo by How&How
I’d lazily assumed that, like jazz record sleeves and Dutch public transport, zoos were one of those sectors with a visual legacy that’s packed with game-changing brand design – the sort that fills the pages of graphic design histories, up there with the likes of Paul Rand’s ‘IBM’ and the FedEx arrow and Alan Fletcher’s gloriously clever ampersand trickery for...
being by Zuru Edge
What does Gen Z really want? It’s the question at the heart of a thousand nigh-on identical think pieces; and at the fulcrum, it seems, of endless board meetings chaired by Gen Xers, and populated by ‘geriatric Millennials’, like me. My generation was simple. We wanted avocados, didn’t we? We wanted everything to be in millennial pink and to have...
Stuzzi by Perron-Roettinger
Hot sauce branding has long been dominated by certain overarching tropes: there’s the hyper-trad (Cholula, Tabasco, Sriracha et al); the twee of the kitchen-table-scale small-batch brigade; and the I WILL RIP YOUR HEAD OFF! camp where products have names like ‘death’. In the first and second of those camps in particular, there’s a lot of decent branding. But this new...
Story Espresso by For the People
The unity of coffee-boffins and great typographic choices seems to be having a moment right now on BP&O. Just the other week we covered the truly superb work for Dark Arts Coffee by Not Wieden + Kennedy. Now, though, we’re heading down under – specifically to the Sydney suburb of Lane Cove, home to Story Café. Story Café opened in...
OSESP by Polar
When São Paulo-based studio Polar was tasked with rebranding one of Brazil’s most important cultural institutions – the Orquestra Sinfônica do Estado de São Paulo (São Paulo Symphony Orchestra), better known as OSESP – its solution was an identity system that doesn’t just depict classical music but actively embody it. OSESP’s previous identity had served it well, with its 2003-2007...
Dark Arts Coffee by NOT Wieden+Kennedy
If a brand that fuses memes, hot takes, occultism, and coffee is going to succeed anywhere, it’s probably in east London. Dark Arts Coffee started out in 2014 in a Homerton railway arch, and managed to corner that distinct subgenre of goth/metal/biker-ish aesthetics which opts for craft ale over snakebite; Hackney over Camden; self-care over self-destruction. Where the old guard,...
Tameko by DutchScot
Founded by Dominika Leveau and Chim Sonne-Schmidt in 2021, textile brand Tameko feels thoroughly ‘Scandi’ in aesthetics and ethos – it’s all clean lines, a singularly restrained stance on beauty. It’s form following function. Tameko embodies that very contemporary take on the luxury sensibility that never shouts about its status. It doesn’t need to: luxe quietly but confidently oozes from...
Hello Klean by Two Times Elliott
Beauty is, of course, in the eye of the beholder, but there’s no denying that objectively, its branding and identity design has undergone some huge changes over the past decade or so. Gone are the days of faux-luxurious designs that were all about swathes of abstract silk; women coiffured to within an inch of their life; a microscopic lens on...
Precise by Design Bridge
Mortgages aren’t exactly the most sexy or fun concepts, nor are the companies that offer them. Likewise, the sector isn’t exactly known for a bold or forward thinking approach to brand design. But it’s often the more traditionally dull-leaning brands or companies that make for the most creative – not to mention difficult – branding projects. Perhaps that’s part of...
Joyful Outdoors by Alphabetical
Over the years, London-based Alphabetical has honed both a distinctive style and a distinctive client list: often, its most celebrated projects are those for brands or organisations that are both a unique place, and more specifically a site for a community that’s underserved or underrepresented. In short, Alphabetical has honed its knack for uniting a people-centric, frequently cocreation based approach...
Bikedot by Studio Sutherl&
The concept of a brand today rarely has a sense of physicality. The hand (or indeed roller), the mark-maker, usually feels totally absent. It makes sense really, considering our primary interaction with a brand is often online; but when a project comes along that’s so obviously delighting in the possibilities of print processes, inks and paper it feels like a...