Emily Gosling
Ragged Edge creates refreshingly wholesome identity for AI notepad Granola
Granola is a brand that’s certainly made itself known in recent months – at least to those using various lines on the London Underground. Indeed, there was a time when you could barely move for its ads; its assertions that Granola was ‘not for breakfast’. Those ads certainly caught my eye, then – especially in a sea of similar things...
Pentagram New York’s surprisingly joyful brand identity for Mozilla editorial platform Nothing Personal
If you’ve heard of Mozilla, it’s probably thanks to Firefox, the search engine perhaps most famous for its dedication to the more utopian ideals of the internet – things like remaining an independent company, making its software open source; and its promises to block trackers, offer a built-in VPN, put its users in control of AI, and never sell their...
Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral...
Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully
Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’ – as in, those things that have long been dismissed as daft; the preserve of silly women and charlatans and people whose lives revolve around cats and an unmistakable whiff of Nag Champa – are becoming increasingly acceptable. With the concept of ‘wellness’ now well and truly established...
Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles
There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds). The identity in question is that for the delectably named Oodles – more on that moniker shortly...
Mucca makes New York supermarket company Fairway’s everyday essentials anything but basic
Founded in 1933, Fairway Market is an independent regional supermarket chain with stores across New York. The grocery retailer sells food and household goods, and over the past eight decades or so has built its reputation on an unusually broad selection of hard-to-find products and a distinctly New York character. As well as selling a number of different brands, Fairway...
‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum
I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyone’s a creep! Inexplicably wearing goggles! It all smacks of a man in the corner of your front room at...
Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme
Orkest Phion – or Phion Symphony Orchestra in English – is a Dutch travelling symphony orchestra that was formed in 2019 through the merger of the Netherlands Symphony Orchestra and Het Gelders Orkest. Based in the eastern Netherlands, it operates across the provinces of Gelderland and Overijssel, performing in different cities and venues rather than from a single permanent concert...
Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely
This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand partnership, all hearts and dusky pink and half-arsed girly girly...
Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage
Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle...
Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall
Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,...
Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale
Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhibitions, publications and art fairs, representing artists and estates spanning different periods and movements in Brazilian art – including Lygia Clark,...