BPO


Superseeds by B&B Studio, United Kingdom

Opinion by Richard Baird.

New packaging for Punch Food's Superseeds range designed by B&B Studio, United Kingdom

Superseeds is a range of flavoured seeds available in five varieties, all of which are 100% organic, gluten and dairy free. These include Chili Smoke, Maca Caramel and Japanese Tamari. It is the first product from UK health food business Punch Foods, which looks to balance artisanal practice with optimal nutrition and punchy flavour.

Taking their inspirations from the origins of each variety, and the punchy flavour that characterises the Punch Foods brand, London based graphic design studio and packaging specialist B&B Studio worked with the brand to developed a visual identity and packaging treatment for Superseeds. This replaces a tired and low-impact design with one of modernity and distinction—in form, colour and high contrast.

Continue reading this article


Unoco Raw Coconut Water by B&B Studio, United Kingdom

Opinion by Richard Baird.

Branding and packaging for raw coconut water brand Unoco by London based graphic design agency B&B Studio

UK based Unoco works with a community of smallholders in the Philippines to produce an unrefined, unpasteurised and untreated raw coconut water. This is drawn from young coconuts, characterised by their green rather than brown colour, picked at their nutritional prime and placed into bottles rather than tetra pak or cans using HPP. This process gives the water a distinctive pink colour, a result of oxidisation, which is said to be confirmation that all the natural goodness of the water has been retained.

Graphic design agency B&B Studio recently worked with Unoco to reinvent its brand identity and package design, and embraced an approach that favours bold organic typography, bright colour and plenty of white space as a way to express the rawness of product within a category dominated by processed alternatives.

Continue reading this article


BOL by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design and branding for Bol veg pots by graphic design studio B&B Studio

BOL is a range of vegetable pots made from fresh natural ingredients using recipes inspired by local chefs and street market stalls from a variety of international destinations, packed and presented with a modern on-the-go convenience in mind. BOL was created by Paul Brown, the former general manager of Innocent’s food division, following the company’s exit from the category, and features brand identity and packaging created by UK based graphic design agency B&B Studio.

Continue reading this article