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Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Swedish design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured block foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

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January Moon by Perky Bros, United States

Opinion by Richard Baird

Branding and packaging for teething jewellery brand January Moon by Perky Bros

January Moon is a range of contemporary teething jewellery from American artist and designer Jenny Luckett, created in response to the birth of her son and in the discovery she could no longer wear her favourite pieces. The range intends to satisfy the stylistic sensitivities of modern mothers while also aiding their child’s development. The range is characterised by a variety of large soft forms of both natural material detail and bold contrasting colour. Drawing on these qualities and inspired by the phases of the moon and Matisse, graphic design studio Perky Bros created a visual identity for January Moon rich in pattern, colour and hand cut shapes. This finds a balance between modern art and craft, and what the studio describe as a child-like wonder, and links a variety of assets that included tags, packaging, stationery and business cards.

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