BPO


Ascari by Blok Design

Opinion by Richard Baird

Logotype, menus, signage and package design by Blok for Italian resteruant Ascari

Ascari is an Italian restaurant which two locations, one on Queens Street East and another newly opened establishment on King St West. Toronto, Canada. It is named after the proprietor’s hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, design studio Blok developed an identity that brings together the visual cues and photography of 1950’s motor sport with a modern use of colour–the striking blue of Alberto Ascari’s helmet–and the outlines and solid fill logotype. These link coasters, business cards, signage and menus.

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LogoArchive Issue 1 Limited Re-Issue (200)

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up.

This first issue was a compact 10 pages printed on Colorplan Ebony 135gsm with five passes of white and finished with black staples, it was a small first step that was the foundation of a series of 5 numbered issues and an ExtraIssue from CanadaModern. It was the first printed piece to fall under BP&O’s new publishing platform.

LogoArchive Issue 1 sold out in two days, and was followed by three three other sellouts. The series has been kindly been featured on Dezeen, It’s Nice That, Brand New, Creative Boom, LogoDesignLove and Design Week, and has been featured in the April 2019 issue of Computer Arts Magazine.

With a desire to continue to push the zine forward, explore new concepts, themes and material options as well as insert configurations, LogoArchive Issue 1 has a limited re-issue of 200 copies. These can also be purchased with LogoArchive Issue 5 here.

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Salbini by Studio Brave

Opinion by Richard Baird

Visual identity by Studio Brave for Italian online furniture retailer Salbini.

Salbini, formerly Fesal, is an online retailer of premium European furniture and appliances based in southern Italy and shipping internationally. It deals in both one-off purchases and tailoring for large commercial projects, offering both local and global brands. Fesal comissioned Studio Brave to rename and refresh its brand and overhaul its online store. While the project features revisions to type and the introduction of colour, it is the combination of cropped imagery shot by Traianos Pakioufakis and high quality material choices that stand out as a simple and compelling of articulation of craft, quality and elegance. These images link printed materials such as post cards, business cards, letterhead and certificate sleevers with a redesigned e-commerce website.

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