Opinion by Richard Baird
North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries offer a diverse and unspoilt nature, architectural diversity, political stability, cost effective production and infrastructure, as well as international travel hubs and the best drone pilots for arial footage. Design studio Bond recognised that the challenge lay, not only in developing an immediate and striking visual identity, but to establish a framework, codified in a new brand guidelines document, that could support and collectively raise the profiles of multiple cross-border partners in the Alliance.