Opinion by Josh Nychuk.
If you consider all the tangible expressions of a country’s brand, money, with its essential function as a measure of value, could easily be considered one of the most important touchpoints. In this sense a country’s banknote is often the first point of physical contact with that place prior to travel. The shape, feel, colour, language, security features, artwork and heritage of currency informs the senses and begins to build perceptions. Norway understands this, and is about to show us all a little more of their personality, history and cultural identity through their new banknotes. This article was originally posted in 2014, reposted with new photography from Metric Design.
Opinion by Richard Baird
AIR Studios was founded in 1965 by Beatles producer Sir George Martin. It is located in London’s Lyndhurst Hall, a former church with one of the largest recording rooms in the world and a live space capable of holding a full symphony orchestra. Since its opening, it has hosted a plethora of world-class talent. These have included Sir Paul McCartney, Adele, The Rolling Stones, Elton John and Lou Reed, amongst many many others. It has also been the studio in which Oscar-winning scores such as Atonement and Grand Budapest Hotel have been recorded. London-based design studio Spin were commissioned to develop a new graphic identity for the studio that would pay homage to its rich heritage, bring to the fore the talent it attracts and Air’s future ambitions. This culminated in the creation of a dynamic symbol of orbital paths and undulating waves, a modern colour palette of neutrals and bright colour, black and white photography and the use of motion on screen
Opinion by Richard Baird
OneFourFive Clarendon is a modern workspace, developed by Salta, designed by Architectus and created for future-focused businesses looking to situate themselves in Southern Melbourne. The development aims to attract like-minded progressive people with a conscious focus on connectivity and local activity. With this in mind, Melbourne-based Studio Brave developed the narrative ‘A Life Unlimited’ as a way to express how the building will allow businesses and their employees to achieve the contemporary model of a professional-lifestyle balance. This narrative is complemented by a graphic identity that intends to subvert the boundaries of expectation within the commercial property landscape in the confluence of bold contemporary typography and colour, materials and finishes that evoke the context-sensitive tectonics, layers and composition of the building, and photography by Josh Robenstone of the Southern Melbourne urban landscape.