Posted: October 7, 2014 Filed under: Art and Design, Fonts in Use, Logo Reviews | Tags: Art Gallery Logos and Brand Identities, Black and White, Black Paper, Box Tape Design, Brand Identity Reviews, Branding, Branding Blog, Business Card Design, Colour in Use: Black, Designed by Spin, Envelope Design, Fonts in Use: Brezel Grotesk, Graphic Design, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Designs, Logos, Logotypes, Minimal Logos, Sans-serif Logotypes, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Tote Bag Design, Type Foundry: Milieu Grotesque, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, White Block Foil, White Ink
Opinion by Richard Baird.
Sim Smith is contemporary art gallery that specialises in the representation of emerging British artists. The gallery, having established relationships with curators and collectors, complements its exhibitions with artistic projects developed in collaboration with design studios, arts and cultural festivals, as well as charities, national institutions and global retail brands. The gallery’s brand identity, designed by Spin, takes the open white spaces and black inks often associated with those of contemporary galleries and inverts it. This then links a variety of assets that include business cards, tote bags, programme and bookmarks.
Continue reading this article