Launched by natural chewing gum brand Peppersmith, Tingz is a new, two flavour confectionary range that uses Xylitol, a natural wood sugar, to add plaque reducing properties to the sweets. Developed by London-based B&B Studio the packaging for Tingz builds on the quirky personality of the Peppersmith brand by illustrating two wide-mouthed characters, a contrasting white and bright colour palette and subtle texture to establish a healthy but flavourful quality that reflects the natural, dental improving proposition of the sweets.
Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’.
Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.
Zest is a new collection of pasta sauces and pestos branded and packaged by London based Designers Anonymous. Designed around a series of illustrated characters the new labels focus on the 100% natural ingredients used throughout the range in an earthy and illustratively playful manner.