John Lewis Childrenswear by Charlie Smith Design, UK
Posted: October 3, 2016 Filed under: Fashion, Logo Reviews, Retail | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Charlie Smith Design, Designed in London, Fonts in Use: Gill Sans, Graphic Design, Graphic Design Blog, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Flexible Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography 4 Comments »Opinion by Richard Baird.
London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.
The result is as a contemporary and playful typographic treatment across tags that use arrangement to call out gender, colour to identify different sizes, and materiality to establish a useful communicative contrast yet visual continuity throughout.
Terence Woodgate designed by Charlie Smith Design
Posted: July 3, 2014 Filed under: Art and Design, Home and Garden, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Opinion, Design Reviews, Designed by Charlie Smith Design, Furniture Design Logos, Graphic Design, Handcraft, Homeware, Lighting Design Logos, Lighting Logos, Logo Design & Branding Blog, Logo Designs, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Sans-serif Logotypes, Typography, Unbleached Materials, Uncoated Papers & Cards, White Ink 1 Comment » 
Terence Woodgate is a lighting design and manufacturing business, founded by industrial designer Terence Woodgate in 2014, that looks to “fully optimise the benefits of LED technology”. Charlie Smith Design recently worked with Terence Woodgate to develop a visual identity for the business and modular packaging treatment for its first line of products as well as manuals, fitting instructions and website.
Simone Handbag Museum by Charlie Smith Design
Posted: May 20, 2014 Filed under: Art and Design, Leisure and Tourism, Logo Reviews | Tags: Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Designed by Charlie Smith Design, Illustration, Logo Design & Branding Blog, Logo News, Logotypes, New Logo, Packaging Design, Sans-serif Logotypes, Serif Logotypes, Spot Colours, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Tote Bag Design 1 Comment » 
Simone Handbag Museum is dedicated to the history of handbags with ‘international significance’ and provides its visitors with a curated, contemporary and historical collection to explore over two floors at the centre of the South Korean city of Seoul. London based Charlie Smith Design were recently commissioned to develop a brand identity for the museum that would resonate with and unite its diverse collection across exhibition graphics, gallery guide, merchandise, posters, book, website, newsletters and temporary exhibition promotional material.
