Opinion by Richard Baird
Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.
Opinion by Richard Baird.
Sumer And The Modern Paradigm is an exhibition at Barcelona’s contemporary art gallery Fundació Joan Miró, and runs from 28th October 2017 to 21st January 2018. It intends explore and attempt to explain the influence of Mesopotamian art on modern artists, with a particular focus on the interwar period. The exhibition analyses work produced between the twenties and forties, takes a look at the documentation of Mesopotamian art that modern artists encountered and were inspired during this time, and looks to find the reasons for their fascination with the discoveries of ancient Near East artefacts. This relationship between between antiquity and modernity is expressed through the graphic identity of the exhibition, designed by Spanish studio Clase bcn, using a contrast of form and colour. This links a variety of printed communications and merchandise that included posters and flyers as well as tote bags and books.
Opinion by Richard Baird.
Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.
With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.
This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.