Arper 2018 by Clase bcn
Posted: July 11, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Clase bcn, Fonts in Use: Futura, Form Language, Graphic Design, Graphic Design Blog, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Arper 2018 by Clase bcnOpinion by Richard Baird
Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.
Sumer And The Modern Paradigm by Clase bcn, Spain
Posted: January 2, 2018 Filed under: Art and Design, Graphic Design Reviews | Tags: Art Gallery Logos and Brand Identities, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Clase bcn, Designed in Barcelona, Exhibition Logos & Brand Identities, Fonts In Use: Suisse Int'l, From Europe, Graphic Design, Graphic Design Blog, Graphic Identity Design, Poster Design, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, The Very Best of BP&O, Type Foundry: Swiss Typefaces Comments Off on Sumer And The Modern Paradigm by Clase bcn, SpainOpinion by Richard Baird.
Sumer And The Modern Paradigm is an exhibition at Barcelona’s contemporary art gallery Fundació Joan Miró, and runs from 28th October 2017 to 21st January 2018. It intends explore and attempt to explain the influence of Mesopotamian art on modern artists, with a particular focus on the interwar period. The exhibition analyses work produced between the twenties and forties, takes a look at the documentation of Mesopotamian art that modern artists encountered and were inspired during this time, and looks to find the reasons for their fascination with the discoveries of ancient Near East artefacts. This relationship between between antiquity and modernity is expressed through the graphic identity of the exhibition, designed by Spanish studio Clase bcn, using a contrast of form and colour. This links a variety of printed communications and merchandise that included posters and flyers as well as tote bags and books.
Enea by Clase bcn, Spain
Posted: June 9, 2017 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Binding, Brand Book, Brand Guidelines, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Catalogue Design, Colour in Use: Blue, Coloured Paper, Comb Binding, Design Blog, Design For Print, Design Opinion, Design Reviews, Design Reviews: Editorial Design, Designed by Clase bcn, Designed in Barcelona, Edge Painted Detail, Editorial Design, Fonts in Use: Noe, From Europe, Furniture Design Logos, Graphic Design, Graphic Design Blog, Homeware, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logos, Material Thinking, Print Finishing, Serif Logotypes, Spanish Design, Stationery Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Graphic Design Work of 2017, The Best Logo Designs of 2015, The Very Best of 2017, Typography, Uncoated Papers & Cards, White Ink Comments Off on Enea by Clase bcn, SpainOpinion by Richard Baird.
Enea is a contemporary furniture manufacturer, located in Spain’s Basque Country, collaborating with respected designers such as Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina. Enea has a distinctive catalogue of versatile, comfortable and durable products, developed for both the private and commercial markets, with unique character in their play with form, colour and texture.
With a desire to differentiate itself from its competitors, and with the intentions of avoiding industry clichés, Enea worked with Barcelona-based graphic design studio Clase bcn to create a new visual identity that would articulate, through image and type, colour and materiality, the company’s Basque origin and unique products in a distinctive and contemporary fashion and, using a striking spartan style, reference industrial manufacturing.
The project extended to business cards, brand guidelines, product brochures and company catalogue, and was launched alongside Enea’s latest range which coincided with the Milan Furniture Fair.
This post, an update to the original from 2015, features all new project images, a more extensive look at art direction, stationery and both product and company brochures, photographed as part of Clase bcn’s new website.
