Otium by Sagmeister & Walsh, United States
Posted: May 26, 2016 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Sagmeister & Walsh, Fonts in Use: Courier, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Sign Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, The Very Best of BP&O, Type Foundry: Lineto, Typography, Unbleached Materials, Uncoated Papers & Cards, Wood Menu Cover Comments Off on Otium by Sagmeister & Walsh, United StatesOpinion by Richard Baird.
Otium is a contemporary restaurant developed by American chef and restaurateur Timothy Hollingsworth. It is located in downtown LA and has a menu of rustic dishes made from sustainable ingredients grown on its mezzanine level and cooked over a wood fire. The restaurant features an open kitchen that merges indoor and outdoor spaces, created with the communal areas of its neighbours, The Broad Museum of Contemporary Art and Grand Avenue, in mind. This is also expressed in the name, rooted in Latin, which describes a place of leisurely social activity, and throughout its brand identity, which intended to bring the outdoors in. This is achieved using a mix of materials across packaging, menus, stationery, coasters and business cards, subtly expressed by a simple logo, and more explicitly as a large and detailed mural, all created by New York based graphic design studio Sagmeister & Walsh.
The Factory by Ghost, United States
Posted: July 29, 2015 Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: American Design, Bag Design, Black Paper, Box Packaging, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Colour in Use: Black, Design For Print, Design Opinion, Design Reviews, Designed by Ghost US, Die Cut Design Detail, Edge Painted Detail, Fashion Store, Fonts in Use: Brandon, Fonts in Use: Courier, Gold Foil, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Neon Sign Design, Sans-serif Logotypes, Swing Tag Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Typography, White Block Foil, White Ink Comments Off on The Factory by Ghost, United StatesOpinion by Richard Baird.
The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. American graphic design studio Ghost worked with The Factory to develop a brand identity concept, which went on to include logotype and logo applied to business cards, tags, packaging and signage, underpinned by the concept of the store and compliments its interior design.
Kings Biltong designed by Robot Food
Posted: February 9, 2014 Filed under: Fitness, Health and Beauty, Fonts in Use, Food and Drink, Packaging Reviews | Tags: Back of Pack Design, Best Packaging Designs, Brand Identity Design, Branding, Creative Packaging, Designed by Robot Food, Designed in Leeds, Fonts in Use: Brandon, Fonts in Use: Courier, Food Packaging, Health Food Packaging, Logotypes, Packaging Company, Packaging Design Blog, Packaging News, Packaging Opinion, Sans-serif Logotypes, Snack Packaging Design, Spot Colours, The Best Packaging of 2014 Comments Off on Kings Biltong designed by Robot Food 
Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.”
Designed by Leeds-based Robot Food, Kings’ new brand identity and packaging solution takes the clinical sensibilities of the supplement market and fuses it with a traditional Britishness, a union described by the studio as ‘clean, confident and bolder’ with a ‘simplified brand identity, message and colour way’ and a ‘vintage sporting appeal’ that places quality, taste and provenance at the heart of communication.
