Hidden Characters by RE, Australia
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Austrian Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Orange, Corporate Identity Design, D&AD Award Winners 2017, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Re:, Designed in Sydney, Foil Blocking, Fonts in Use: Brown, Fonts in Use: GT Sectra, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, PR Logos, Public Relations Logos, Smile In The Mind, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design Comments Off on Hidden Characters by RE, AustraliaOpinion by Richard Baird.
Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.
With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.
Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.
Casa Bonay by Mucho, Spain
Posted: Filed under: Fonts in Use, Graphic Design Reviews, Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, D&AD Award Winners 2017, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Designed in Barcelona, Fonts in Use: Brown, Fonts in Use: Grouch, From Europe, Graphic Design, Graphic Design Blog, Hotel Logos, Logo Design & Branding Blog, Spanish Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Tote Bag Design, Type Foundry: Lineto, Typography, Wordmark Design Comments Off on Casa Bonay by Mucho, SpainOpinion by Richard Baird.
Casa Bonay is a unique hotel destination in the neighbourhood of Eixample Dret, Barcelona, housed within a historic nineteenth century building with a neo-classical façade. Although the setting has a strong historical value, inside and out, the hotel experience makes a connection with the creative talent that populates the city today. This is achieved through collaboration with pioneering chefs, young designers, renowned furniture brands and an independent publisher to create menus, interiors and books.
Casa Boney’s brand identity, created by graphic design studio Mucho, is a visual articulation of the hotel’s free-spirited attitude and the coexistence of disparate personalities and styles. Where the hotel’s interior features classical masonry, period furnishings and darker hues alongside areas of modern restraint, utility and light, Mucho’s brand identity is colourful, eccentric and playful. This reaches across coasters, packaging and a variety of other printed materials.
Sentralen by Metric Design, Norway
Posted: Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Custom Typefaces & Logotypes, Custom Typography, D&AD Award Winners 2017, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Metric Design, Designed in Oslo, From Scandinavia, Graphic Design, Graphic Design Blog, Icon Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Norwegian Design, Reviewed by Josh Nychuck, Sans-serif Typography, Sign Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, The Very Best of 2016, The Very Best of BP&O, Typography, Wordmark Design Comments Off on Sentralen by Metric Design, NorwayOpinion by Josh Nychuk.
The former building of Norway’s first savings bank, which began as a social initiative to serve the working class people of Oslo, now houses Sentralen, a mixed-use cultural centre. Sentralen continues in the traditions of the bank, functioning as a hub for innovators concerned with and looking to address present day societal issues.
The centre houses over 350 tenants working in cultural production, while also accommodating business needs through small meeting spaces and venues for conferences. It also intends to bring the neighbourhood to life with activities throughout the week in one of its six performing arts venues, a classic cocktail bar and restaurant with a menu of contemporary Norwegian dishes.
Scandinavian studio Metric Design was responsible for the visual identity design of Sentralen (main entity), Sentralen UNG (youth) and Sentralen Restaurant (plus bar & cafeteria), as was well as way-finding program and website which connects guests with all there is to experience at the centre. While a comprehensive project, this article focuses on visual identity and way-finding components, and was kindly written by New York-based Canadian freelance designer, writer and educator Josh Nychuk.
