Posted: July 12, 2017 Filed under: Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Branding & Packaging of 2017, Creative Packaging, Deli Logos and Packaging, Design Blog, Design For Print, Designed by Mucho, Designed in Barcelona, Fonts in Use: Freight, Food Logos and Packaging Design, Food Packaging, Graphic Design Blog, Health Food Packaging, Illustration, Organic Packaging, Packaging Company, Packaging Design Blog, Packaging Design Resource, Poster Design, Spanish Design, Uncoated Papers & Cards
Opinion by Richard Baird
The Living Food is a Barcelona-based grocery store and deli stocking organic and vegan foods. Francesc Moret Studio worked with the store to develop a packaging design for its range of nine vegan cheeses. Drawing on the brand’s established visual identity of silhouettes, the studio built a visual language with a bold graphic style, typographical detail, and a modern and distinctive colour palette, with the intention of conveying an honest and conscientious brand position and expressing the crafted quality and full flavour of the range.
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