Opinion by Richard Baird.
Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and business cards that feature white ink and a blind emboss detail, was developed by the London based graphic design studio Campbell Hay.
Sellar Development is a privately owned property investment, development and management business based in London and responsible for such high profile projects as The Shard and London Bridge Place. The company approached brand design agency Campbell Hay to develop an identity that would reflect their ongoing partnerships, collaborative process and involvement with the architectural world.