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DOIY Honom by Folch

Opinion by Richard Baird.

Visual identity and packaging design by Folch for Honom, DOIY's new range of products for men

Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.

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Fluvia by Folch

Opinion by Richard Baird.

Visual identity and brochure covers by Spanish studio Folch for Fluvia, a range of adaptable lighting solutions from LED Simon

Fluvia is a range of adaptable lighting solutions from LED Simon that intends to offer a creative freedom in commercial and private lighting projects. Design, rather than an absolute utility, is an essential and unifying quality of the range with products developed to be attractive and convenient, easy to use and deploy within a space, and broken down and recycled.

To cast aside its corporate image and convey a sense of contemporary elegance, Fluvia worked with Spanish graphic design studio Folch to develop a richer and more distinct graphic identity. This repositioned the brand’s communications away from technical details and superfluous elements to focus on product, to develop an identity for each, drawing out their distinctive character and core functionality.

This was done through three key components; new product photography, individual product brochures with a strong graphic and material quality, and the creation of a central online hub that will connect a series of satellite sites dedicated to each product and provide quick access to a granular level of insight for those that need it.

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DOIY by Folch, Spain

Opinion by Richard Baird.

Logo, art direction, print and packaging by Barcelona-based Folch for product design company DOIY

DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.

With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.

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