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The Architect’s Bookshop by Garbett

Opinion by Richard Baird

Logo, business cards, bookmarks, signage and tote bags by Australian studio Garbett for The Architect's Bookshop

The Architect’s Bookshop is a new design-focused retailer, located in Sydney’s Surrey Hills, devoted to the books of architecture and interior design, landscaping and urban development. The space was conceptualised as being more than a bookshop but a place to take time out to browse, a chance to engage with the material and form of the books, and as a place for those interested in all things related to the built environment to meet and engage in informal conversation and design discourse.

Australian design studio Garbett worked with The Architect’s Bookshop to develop a visual identity that would capture the spirit of the space, the positioning ‘a place for architecture lovers’ and comfortable with and distinct from a material and graphic sophistication of architectural publishing, channelling the universal, enduring and immediate form language associated with architectural structure and book reading. This project covered, alongside logotype, tote bag, bookmark/business card, bookstands, signage, price stickers, gift cards and art direction.

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CareerTrackers by Garbett

Opinion by Richard Baird

Visual identity and annual report design by Garbett for CareerTrackers, a charitable organisation that addresses Indigenous disadvantage by developing professional career pathways

CareerTrackers is an Australian nation-wide charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program which has a proven legacy of 45 years. This is based on an approach that sees students intern with sponsoring companies with the intention of converting them into full-time employees following their university degree.

Sydney-based studio Garbett worked with CareerTrackers to develop a visual identity for the organisation’s report and Gala Awards evening which included banners, information cards and awards. These are united by a striking and modern yet referential coalescence of form and multi-colour, and an element of the structural.

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The Practical Man by Garbett, Australia

Opinion by Richard Baird.

Branding for sports and fashion retailer The Practical Man by Australian graphic design studio Garbett

The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.

Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.

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