Designed by JKR

Coca-Cola’s new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all

It’s hard to think of a bigger name client than Coca-Cola: the brand is so huge that it’s become a shorthand for anything meaning ‘global mega-corp’. Its reach is so vast, its history so firmly cemented in culture that it practically owns a certain combination of red and white; a specific sort of alliterative script serif type. Even its bottle...

RSPCA by JKR

It’s often the launch of major charity rebrands that puts the gulf between how the design world views something, and how the rest of the world might, into sharp relief. Countless headlines abound bemoaning the £££millions ‘spent on a new logo’, as if that’s just about all there is to it, and now the children/animals/elderly etc will directly suffer as...