Loyal Coffee by Mast, United States
Posted: October 20, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: American Design, Bag Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Colour in Use: Blue, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Mast, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Illustration, Logo Design & Branding Blog, Logos, Minimal Logos, Sans-serif Typography, The Best Custom Logotypes, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography, Unbleached Materials Comments Off on Loyal Coffee by Mast, United StatesOpinion by Richard Baird
Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.
Huckleberry Roasters by Mast, United States
Posted: April 21, 2016 Filed under: Food and Drink, Packaging Reviews | Tags: American Design, Animated Logos, Best Packaging Designs, Coffee Logos and Packaging Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Mast, Graphic Design, Graphic Design Blog, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Pastel Coloured Papers, Spot Colours, The Best Packaging of 2016, Typography, Uncoated Papers & Cards Comments Off on Huckleberry Roasters by Mast, United StatesOpinion by Richard Baird.
Huckleberry is a Colorado-based coffee roaster established in 2011 by Koan Goedman and Mark Mann. Huckleberry worked with local graphic design studio Mast to rework their packaging in a way that would make the most of some well-established assets which included Mackey Saturday’s logotype, and would introduce more of the personality of its founder’s. This was achieved through the introduction of bright spot colours, geometric pattern in conjunction with the hand drawn logotype, playful copywriting, and a naming convention based on Goedman and Mann’s personal musical inspirations.
This post was updated October 2017 as Mast continue to work with the roastery refining visual identity, introducing a new animated logo, calligraphic logotype, and colourful merchandise.
Madrina by Mast, United States
Posted: April 6, 2016 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mast, Fonts in Use: Brown, Gold Foil, Gold Ink, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Sign Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Type Foundry: Lineto, Typography, Unbleached Materials, Uncoated Papers & Cards, Wood Menu Cover Comments Off on Madrina by Mast, United StatesOpinion by Richard Baird.
Madrina is a Dallas based Mexican restaurant with a menu that plays with French culinary influences and Mexican tradition. The restaurant has a distinctive interior of exposed concrete beams, delicate gold light fixtures, leather upholstered chairs, beveled mirrors and tiled flooring. Like the menu, the interior is a fusion of influences, yet remains cohesive and distinctive. American graphic design studio Mast set out to create a brand identity that would align with this unique combination of cultures and would link in with interior detail. This extended across business cards, menus and signage.
