The University of Sydney by Maud, Australia
Posted: August 12, 2015 Filed under: Education, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Branding, Brochure Design, Campaign Design, Catalogue Design, Colour in Use: Red, Design For Print, Design for University, Design Reviews, Designed by Maud, Designed in Sydney, Fonts in Use: Antwerp, Fonts in Use: Apercu, Fonts in Use: GT Haptik, Fonts in Use: GT Sectra, From Australia, Graphic Design, Graphic Design Blog, Magazine Design, Overprint, Prospectus Design, Rotalic Typography, Sans-serif Typography, The Best Graphic Design Work of 2015, Type Foundry: Colophon, Type Foundry: Grilli Type Comments Off on The University of Sydney by Maud, AustraliaOpinion by Richard Baird.
Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would better reflect its forward thinking nature and pioneering spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.
The National Institute of Dramatic Art by Maud, Australia
Posted: April 21, 2015 Filed under: Art and Design, Fonts in Use, Logo Reviews, Theatre | Tags: Black Block Foil, Brand Guidelines, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Yellow, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Designed by Maud, Designed in Surry Hills, Designed in Sydney, Foil Blocking, Fonts in Use: Theinhardt, From Australia, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Logos, Sans-serif Logotypes, Spot Colours, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Ticket Design, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Window Decals Comments Off on The National Institute of Dramatic Art by Maud, AustraliaOpinion by Richard Baird.
The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is responsible for developing the talents of some of the country’s biggest stars. With the continued democratisation of performance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s conservatoire approach, NIDA pursues a technical mastery as a way to preserve a high standard of education.
NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include performance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.
Le Naturel designed by Moruba
Posted: April 18, 2014 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Black and White, Brand Identity, Branding Reviews, Creative Packaging, Design Opinion, Designed by Maud, Designed by Moruba, From Australia, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Sans-serif Logotypes, The Best Packaging of 2014, Wine Design, Wine Label Design, Wine Packaging Comments Off on Le Naturel designed by Moruba 
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.
The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.
