Filmore by Freytag Anderson, United Kingdom
Posted: April 3, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Bottle Label Design, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logos, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design Resource, Scottish Design, Skincare, Typography 3 Comments »Opinion by Richard Baird.
Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging design. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.
CC Bar designed by Freytag Anderson
Posted: March 3, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Business Card Design, Colour in Use: Blue, Coloured Paper, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Monogram Design, Restaurant & Cafe Menu Designs, Scottish Design, Silver Block Foil, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Logo Designs of 2015, Typography Comments Off on CC Bar designed by Freytag AndersonOpinion by Richard Baird.
Glasgow based design studio Freytag Anderson recently worked with Fraher Architects to develop the brand identity and collateral for Champagne & Cocktails at the Hilton Hotel, 22 Park Lane, London. Based around a monogram, midnight blue colour palette, hand crafted finishes of wood cut and etched glass detail, and both visual and material texture, Freytag Anderson delivered what they describe as a luxurious and old-world aesthetic that is refined and accessible, and works alongside a contemporary interior. The project included window decal, business card and menu design.
The Fableists designed by Freytag Anderson
Posted: October 22, 2013 Filed under: Fashion, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Designed by Freytag Anderson, Designed in Glasgow, Ecological Branding and Packaging, Fluorescent Ink, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Sans-serif Logotypes, Scottish Design, Stationery Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Unbleached Materials, Uncoated Papers & Cards 3 Comments »Opinion by Richard Baird.
The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their collections.
Design agency Freytag Anderson developed a new brand identity for the Fabelists which extended to business cards, tags and stationery. This draws together and communicates the brand’s flair, the clothing’s utility and the reduced environmental impact of production through a simple and precise communicative combination of a bright contemporary fluorescent green and the energy of a lightning F motif, the consistency, efficiency and reliability of an uppercase sans-serif, the textures and mixed tones of three different unbleached, uncoated material choices, and the economy of single and two ink print production.
