Reel by Richards Partners, New Zealand
Posted: Filed under: Film, Fonts in Use, Logo Reviews, Television and Radio | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Brochure Design, Business Card Design, Design For Print, Design Opinion, Design Reviews, Designed by Richards Partners, Designed in Auckland, Fonts in Use: GT Cinetype, From New Zealand, Graphic Design, Graphic Design Blog, Icon Design, Letterpress, Letterpress Business Cards, Logo Design & Branding Blog, Poster Design, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Grilli Type, Typography, Website Design, Window Decals Comments Off on Reel by Richards Partners, New ZealandOpinion by Richard Baird.
Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.
