StrangeLove Lo-Cal Soda by Marx Design
Posted: February 15, 2019 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
StrangeLove Organic Energy Drink by Marx Design
Posted: March 9, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Best Packaging of 2015, The Very Best of 2015 7 Comments »Opinion by Richard Baird & Seth Rowden
StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.
Hay-Market designed by Foreign Policy
Posted: August 21, 2014 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Interior Design, Branding Blog, Branding News, Business Card Design, Colourful Business Cards, Design News, Design Opinion, Design Reviews, Designed by Foreign Policy, Fabric Covers, Fabric Menu Covers, From Asia, Graphic Design, Guest Opinion, Logo Design & Branding Blog, Logo Opinion, Logotypes, Menu Boards, Restaurant & Cafe Menu Designs, Restaurant Logos, Sign Design, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Typography, Visual Identity Design Blog 2 Comments » 
Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.
