StrangeLove Organic Energy Drink by Marx Design
Posted: March 9, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Best Packaging of 2015, The Very Best of 2015 7 Comments »Opinion by Richard Baird & Seth Rowden
StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.
Hay-Market designed by Foreign Policy
Posted: August 21, 2014 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Interior Design, Branding Blog, Branding News, Business Card Design, Colourful Business Cards, Design News, Design Opinion, Design Reviews, Designed by Foreign Policy, Fabric Covers, Fabric Menu Covers, From Asia, Graphic Design, Guest Opinion, Logo Design & Branding Blog, Logo Opinion, Logotypes, Menu Boards, Restaurant & Cafe Menu Designs, Restaurant Logos, Sign Design, Stationery Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Typography, Visual Identity Design Blog 2 Comments » 
Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.
G . F Smith designed by Made Thought
Posted: April 28, 2014 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Business Card Design, Colorplan Embossed Paper, Colorplan Papers and Boards, Coloured Paper, Colourful Business Cards, Designed by Made Thought, Graphic Design, Guest Opinion, Logo Design & Branding Blog, Logo Designs, Logo News, Logotypes, Material Thinking, New Logo, Paper Marquetry Business Cards, Perforated Detail, Responsive Websites, Stationery Design, The Best Brand Identities of 2014, The Best Business Cards of 2014, The Best Custom Logotypes, The Best Logo Designs of 2014, The Very Best of BP&O, Website Design 3 Comments »Opinion by Maisie Benson.
G . F Smith is an independent British paper merchant with a heritage dating back to 1885 and a loyal staff, some of whom have provided over 20 years of loyal service. Made Thought, the design studio behind the visual identity for G . F Smith’s distinctive Colorplan range, were recently commissioned to develop a new brand identity for the company that would better reflect the legacy, stature and future ambitions of the company. This included a new logo and logotype, sample and heritage booklets, stationery, pin badges and website.
Today’s review was written by Maisie Benson, a final year graphic design student studying at Falmouth university. Maisie has secured placements at renowned studios jkr, Smith & Milton and B&B Studio, and has a keen interest in brand identity and packaging design.
