BPO


CareerTrackers Awards by Garbett

Opinion by Richard Baird

Brand identity for Career Trackers by Garbett

CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.

Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.

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Tea & Glory by Socio Design

Opinion by Richard Baird.

Visual identity, logo, packaging and signage by Socio Design for loose-leaf tea experts Tea and Glory

Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.

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DomésticoShop & DomésticoMarket by Mucho, Spain

Opinion by Richard Baird.

New graphic identity and bags designed by Mucho for Spanish furniture retailer DomésticoShop

DomésticoShop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store DomésticoMarket, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new logotype, a graphic identity of modern colour and form, and material assets that included bags, stickers, swing tags and signage.

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