Logo Reviews
Philadelphia Art Museum by Gretel
Creating museum and gallery identities must be both a dream brief and an intimidating prospect for brand designers; a poisoned chalice of sorts. We hear the same challenges time and again when agencies discuss such projects: creating a brand that’s both strong and ownable but which lets the artefacts/art take centre stage; an identity that takes an institution into the...
Forest Carbon by Design Bridge Singapore
Despite the perennially frustrating widespread perception that the definition of branding is a logo (maybe a wordmark, at a push, a colour a la Cadbury’s purple or EasyJet orange ), it’s more obvious than ever as we settle into the screen-centric Digital Age that ‘brand’ is a vast and expansive thing – it’s verbal and visual and sonic, it moves...
Ten by Paul Belford Ltd
I’ve been writing about the work of Paul Belford Ltd. (Next Chapter, Spudos & Social Enterprise) for very nearly fifteen years. Initially, and admittedly, the articles practically wrote themselves, which was ideal for a self-taught designer with very little experience but keen to take an approach to learning that was very much my own. That was to write about a...
Trulli Ulivi by Here Design
Most people have likely never played the game ‘Italian Food or Italian Celebrity’; but trust me, it’s a pretty fun game – great for car/tube/bus journeys, or whiling away a bit of time after Christmas between gorging on something and watching Eastenders Omnibus. The premise is simple: someone says a name, the others guess if it’s an Italian food, or...
Quality Experience (QX) by &Walsh
Even the most fleeting scan through &Walsh’s portfolio makes it wholly unsurprising how Jessica Walsh’s semi-eponymous studio has achieved such a brilliant reputation. While Walsh herself has garnered countless design press column inches – as partner at Sagmeister & Walsh; one half of the 40 Days of Dating project; a creative conference regular; and an advocate for women in design...
Parkette by Kinoto
Cute, bright, and striking; there’s very little not to love about this identity for Parkette. Based in Hamilton, Canada, Parkette is billed as a boutique shop ‘dedicated to kids and the kids at heart’, selling crafts kits, clothes, accessories, books, homeware, toys, and ‘other treasures’. The name is taken from a term many locals in Hamilton use to describe a...
Norwich Castle by The Click
The competitive landscape for experiences has been significantly catalysed post-pandemic. Perhaps the sensory deprivation of stay-at-home orders created an intense need to make up for lost time, indulge in all manner of out-of-home activities and platform them. Times have changed. Old needs to feel new and fight on equal footing with what appears to be an endless stream of pop-up...
Introducing LogoArchive
Introducing LogoArchive, a research tool from BP&O founder Richard Baird and designer and developer Christian Laufenböck. Discover over 3000 modernist logos, carefully digitised and researched. See 300 of these in their original colour and read short stories behind 100 more. Find inspiration using a multiple search terms and tags. Collate logos into collections for projects, manage these collections for projects...
Clutch Automotive by Parker Studio
From à la mode Lick paint to gramable Aokka coffee, everything comes in a tin these days. The rise of metal packaging solutions in food and beverages, healthcare, household and consumer is expected to accelerate by 3.1% year-on-year from 2021 to 2030, driven by the demand for sustainable alternatives to plastic and lightweight substitutes for glass. Aesthetically speaking, the tin...
Omaka by Stockholm Design Lab
According to Sweden’s travel and tourism website, craft beer enthusiasts will discover a ‘smorgasbord’ of artisanal, eco-friendly and organic things to drink there, with more microbreweries per capita than any other country (apart from the UK). Omaka joined the scene in September 2020, at the height of the pandemic, and with a slogan to match its fearless attitude: ‘taste before...
Mitka by Madcats Agency
The spray paint packaging on shelves in Ukraine is usually sad, and often amusing: ‘sad because someone made it… amusing because someone put it into production,’ Kyiv’s Madcats Agency admits. There’s a riot of colour, a sea of tasteless typography and a catalogue of dreadful names (Auto Email, Body 999 and Rector are among the competition). Mitka is different. The...
Northzone by Ragged Edge
Northzone is an early stage venture capital fund with the insight necessary to cut through the hype of funding and recognise strong teams doing good work. From their offices in London, Stockholm and New York they partner with founders at Seed, Series A and Series B stage across Europe and America. London-based Ragged Edge worked with Northzone to create a brand identity that would...