Expensify by The Collected Works
According to The Collected Works, one of the main reasons its recent client Expensify was looking to rebrand was to remedy a perceived mismatch between the ‘wacky’ vibe of the brand’s marketing and ads (namely its 2019 Superbowl commercial), and its core visual identity. Which begs the question – how far does a brand identity itself have to mimic or...
Recchiuti by Manual
Recchiuti Confections is a San Francisco-based gourmet chocolatier that creates chocolates with unique flavour combinations. Using traditional European techniques, with locally sourced ingredients from Northern Californian farms and markets, Recchiuti’s chocolates have earned a loyal customer base and several accolades. After 25 years in business, Recchiuti sought the expertise of Manual – a local design studio – for a brand...
Erbert by AUGE
Few countries on Earth take their food as seriously as Italy. It’s not difficult to justify the enormous pride Italians take in their spectacular culinary heritage, with their cuisine considered the ‘most exported’ on the planet. But while the wider world is undeniably in thrall, Italians’ patriotic palettes create and necessitate a notoriously conservative domestic cooking culture. Italian ingredients, recipes...
Casa Malka by Nihilo
Branding agency Nihilo is more adept than most at shattering stereotypes – both in the work they make, and in terms of who the agency is, and what it’s all about. Founded by designer Emunah Winer and writer Margaret Kerr-Jarrett in Israel in 2021 and now based in Columbus, Ohio, the agency takes its name from the Latin term ‘creatio...
Phil’s Finest by Gander
It’s a moot point now that the last few years have seen an explosion in all things vegan and ‘plant-based’ (a term arguably used lightly, when you consider the ingredients in many no-meat, no-dairy, no-animal product alternatives). There’s vegan cheese that actually tastes nice, there’s mushroom and hemp ‘magic mince’, even vegan tuna. I’m writing this while eating a vegan...
Beams by Only Studio
The Beams is ‘an expansive new venue and event space on the Royal Docks in the heart of East London’ (that’s as long as you prefer your cartography loosely impressionist). Manchester-based Only Studio was tasked with branding the former Tate & Lyle sugar factory. The award-winning agency has previous form in the field of London industrial-eyesores-turned-cultural-juggernauts: it was also responsible...
Philharmonie Luxembourg by NB Studio
It is fair to say that rebrands of music organisations, of which there have been a number in the past few years, have benefitted from the recent explosion of graphic design into the world of sound and motion. Music has always inspired other forms of art, but these new digital tools are uniquely suited for producing design solutions for these...
GUT by &Walsh
Guts aren’t exactly glamorous. And the connotations of the word ‘gut’ are multifarious: there’s the gory (‘blood and guts’); the Germanic ‘good’; the straightforwardly corporeal; or for those with an interest in newer psychological findings, it’s a wondrous ‘second brain’. Ad agency folk, however, have long taken the word ‘guts’ far outside of the bodily. For many of them, ‘guts’...
Orchestra Sinfonica di Milano by Landor & Fitch
In the words of synesthete Johann Wolfgang von Goethe, ‘music is liquid architecture; architecture is frozen music’. Unlike 19th-century architecture, contemporary graphic design is afforded no such static reprieve – it faces the challenge of animating the ‘universal language’. Whereas once the plastic arts could content themselves with merely freezing music, any contemporary attempt to visually translate music must now...
Miles by Buddy Buddy
Deodorant isn’t traditionally a hotbed of innovation: for the most part, ‘women’s’ products don an unremarkable raft of white packaging (freshness!); blue, pragmatic type; and vague, rarely-kept promises about lasting for 72-hours. For the men, packs are sombre shades of black, dark blue, or grey (manly!) and just as drearily practical as the women’s. Deodorant, for the most part, has...
Marshmallow by Ragged Edge
A marshmallow is sweet, soft, pliable. Yet they are also resilient and surprisingly strong – who among us hasn’t enjoyed watching them perform surprisingly well under a hydraulic press compared to substances that much more obviously scream ‘structural integrity’? Perhaps this soft-yet-strong dynamic is why the name works for an insurance company. Or perhaps, more simply, the name works because...
Frydate by Skinn
Beyond its eye-wateringly strong beers, decadent chocolates, and waffles; Belgium is famous for serving up one beloved belt-buster that’s easy to eat, and deceptively hard to get right: chips. A new Belgian homemade burger and snacks offer, Frydate, positions itself far beyond a humble chippie and into the realm of ‘Belgian frymanship’-led ‘friterie concept’. To help it achieve its ‘insatiable...