Minna Palmqvist designed by Bedow
Posted: November 29, 2013 Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: Bag Design, Black and White, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Designed by Bedow, Designed in Stockholm, Fonts in Use: Circe, Fonts in Use: Maiola, From Scandinavia, Label Design, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Sans-serif Logotypes, Swedish Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tote Bag Design 1 Comment »Opinion by Richard Baird.
Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”
Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.
