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Bruce Juice by Marx Design, New Zealand

Opinion by Richard Baird.

Branding for Australian, 100% raw, cold pressed juice brand Bruce Juice by New Zealand graphic design studio Marx

Bruce Juice is a 100% raw, cold pressed, fruit juice and plant milk brand new to the Australian market. It launched this year with five juice and vegetable blends, Red, Redder, Orange, Greener, Golden and Nutter, an almond milk, and a packaging and visual identity treatment by New Zealand based graphic design studio Marx Design.

Using a mix of illustration and texture, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, Marx Design helped Bruce Juice to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.

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StrangeLove Organic Energy Drink by Marx Design

Opinion by Richard Baird & Seth Rowden

Packaging featuring illustration by Randy Mora and designed by Marx Design for Australian soft drink brand StrangeLove

StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.

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Supreme Coffee designed by Marx Design

Opinion by Richard Baird.

Coffee packaging with coloured card and gold foil detail designed by Marx Design for independent roaster Coffee Supreme

Coffee Supreme is an independent specialty coffee roaster supplying cafés and selling directly consumers throughout New Zealand and Australia. Marx recently worked with Coffee Supreme to develop a new package design treatment that, after accumulating many varieties and packaging options, would consolidate its range, improve dispatch, facilitate continued growth, and unify both their commercial and wholesale ranges under one practical system.

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