Opinion by Richard Baird.
The Playlist Co. is a Canadian business providing music management and consulting services, AV construction, live music and playlists for a wide range of spaces and events, nationally and internationally. They are renowned for their encyclopaedic knowledge of music, and have collaborated with a some of Canada’s top hospitality brands, as well as local bars such as Buca, Canoe and Bar Raval.
The Playlist Co. worked with Toronto based graphic design studio Blok to develop a new brand identity that would work across a variety of touch points. These included business cards, posters, stickers and a soon to launch website, linked by a concept described by Blok as having a musicality that mimics the company’s highly curated playlists.
This concept manifests itself subtly in the typesetting of the wordmark and in the blocks of spot colour, inspired by jazz and soul album covers of the past. These blocks are given subtle shifts in tonality and hue as a way to express the power of music, and its ability to transform space and influence emotion.
Ridley is a pioneer of digital architectural services and operates as a central hub from which builders, developers and architects can collaborate. Originally established, and continuing to operate as an architectural documentation specialist, Ridley, from its premises in Australia and the Philippines, has also grown to become a leader in Virtual Design Construction. This is a practice that involves attaching live data to every aspect of a 3D model in order to provide a comprehensive overview of a structure, the process of its construction and significantly reduce the cost of its development.
Designed by RE:, Ridley’s new brand identity is based around the concept of seeing the bigger picture through a variety of individual elements, the character, culture and people of its business, and its architectural practices. This is visualised as a variety of cropped, cut sans-serif logotypes, animated logo, a bright colour palette, human-centric data, and type that runs across multiple planes.