Wine Fandango by Moruba, Spain
Posted: July 21, 2015 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Coloured Paper, Condensed Logotypes, Condensed Typography, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design Opinion, Design Reviews, Designed by Moruba, From Europe, Gold Foil, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Menu Boards, Neon Sign Design, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Logotypes, Spanish Design, The Best Brand Identities of 2015, The Best Custom Logotypes, The Best Logo Designs of 2015, Typography, Wine Bars, Wine Design 2 Comments »Opinion by Richard Baird.
Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity is made up of custom typography and logotype, patterns, business cards, menus and neon signage.
Le Naturel designed by Moruba
Posted: April 18, 2014 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Black and White, Brand Identity, Branding Reviews, Creative Packaging, Design Opinion, Designed by Maud, Designed by Moruba, From Australia, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Sans-serif Logotypes, The Best Packaging of 2014, Wine Design, Wine Label Design, Wine Packaging Comments Off on Le Naturel designed by Moruba 
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.
The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.
