Le Naturel designed by Moruba
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Black and White, Brand Identity, Branding Reviews, Creative Packaging, Design Opinion, Designed by Maud, Designed by Moruba, From Australia, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Sans-serif Logotypes, The Best Packaging of 2014, Wine Design, Wine Label Design, Wine Packaging Comments Off on Le Naturel designed by MorubaLe Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry.
The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the themes of heritage, craft and provenance typically associated with the industry and instead leverages an increasing popularity for typographic and ink austerity. This approach places weight on a single piece of information—the established relationship between freshness and best-before dates—and utilises ubiquitous sans-serif typography to convey this with honesty and precision whilst reflecting the brand’s avant-garde approach.