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Wine Fandango by Moruba, Spain

Opinion by Richard Baird.

Branding for Wine Fandango by graphic design studio Moruba

Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity is made up of custom typography and logotype, patterns, business cards, menus and neon signage.

Exterior signage for Wine Fandango by graphic design studio Moruba

By contrasting a custom condensed sans-serif character set—extracting unique character from the physical constraints and ubiquity of neon signage—alongside the ornament of a serif, set within the context of provincial imagery as patterns, a deep colour palette and gold block foil, Moruba’s treatment does a good job of communicating Wine Fandango’s Iberian and cosmopolitan spirit, authentic, traditional and sophisticated menu, and some of its interior flourish. More from Moruba on BP&O.

Design: Moruba. Opinion: Richard Baird

Custom typography by graphic design studio Moruba for Wine Fandango

Custom condensed logotype by graphic design studio Moruba for Wine Fandango

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Gold foiled business cards by Moruba for Wine Fandango

Gold foiled menu by graphic design studio Moruba for Wine Fandango

Gold foiled place mat by graphic design studio Moruba for Wine Fandango

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What do you think of Moruba’s work for Wine Fandango? Share your thoughts in the comment section below or get the conversation started on Twitter.

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