Wine Fandango by Moruba, Spain
Opinion by Richard Baird.
Drawing inspiration from New York neon, and its show business associations, graphic design studio Moruba have developed a new brand identity treatment for Wine Fandango, a restaurant and wine bar, located in the Spanish city of Logroño, that features a rich interior design of textured glass, wood floors and furniture, ceramic tiles, exposed brick and gold fixtures. Wine Fandango’s identity is made up of custom typography and logotype, patterns, business cards, menus and neon signage.
By contrasting a custom condensed sans-serif character set—extracting unique character from the physical constraints and ubiquity of neon signage—alongside the ornament of a serif, set within the context of provincial imagery as patterns, a deep colour palette and gold block foil, Moruba’s treatment does a good job of communicating Wine Fandango’s Iberian and cosmopolitan spirit, authentic, traditional and sophisticated menu, and some of its interior flourish. More from Moruba on BP&O.
What do you think of Moruba’s work for Wine Fandango? Share your thoughts in the comment section below or get the conversation started on Twitter.
If you liked this then you may also like:
Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.
I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.