Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...
American industrial designers Ray and Charles Eames fundamentally believed that good design should be available to everybody. It’s ironic, therefore, that today – in part due to institutional bodies, galleries, collectors and capitalism – their work has been elevated far beyond the reach of the common person. Design that was supposed to be accessible has become a symbol of taste,...
Design-savvy duo and father and son team Dylan and Frank worked alongside Gary Todd Architecture and interior design team INDYK Architects to develop Ebb, a contemporary boutique hotel located at the heart of Dunedin, a city on the South Island of New Zealand. Ebb is uniquely situated at the edge of the reclaimed Otago Harbour–a place where Polynesian travellers would...
The Hyundai is one of the three major department stores in South Korea, with its 15 branches across the regions of Seoul, Yeongnam and Hoseo accruing more than $6 billion in annual sales. Petit Planet is the Hyundai’s new specialised children’s division, presenting premium brands in an environment designed to stimulate young imaginations. This post includes Extended Insights for BP&O...
The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. Addressing this through a rationalised and simplified system, and reinforcing the master brand across all Gallery collateral became a central part of developing of a new brand identity which would support a repositioning strategy that moved...
With manufacturing and sales teams throughout Australia, UK and the USA, Autex has grown to become the market leader in interior acoustic products in New Zealand, and the go to choice for leading architects aspiring to reduce the amount of atmospheric noise within cutting-edge residential and commercial spaces. Their products are innovative, produced in a variety of forms and colours,...
Piedmont is a small city in California named after the European region in the shadow of the Alps (from the Italian piemonte, meaning ‘foothill’). Surrounded on all sides by Oakland, the neighbourhood has a population of roughly 10,000 people and an active charity scene. This includes the Piedmont Arts Fund, a nonprofit group that promotes and supports visual and performing...
Metamorphoses is a contemporary art gallery that curates unique pieces by makers who turn one thing into another. It takes a special interest in works that are inspired by the past while displaying keen attention to present issues. These pieces, selected by the gallery, are often drawn from a body of work by artists who reflect on aspects of cultural...
Cable Factory (Kaapelitehdas) is one of Helsinki’s most famous buildings, originally designed by the Finnish industrial architect Wäinö Gustaf Palmqvist in 1939. For many decades it was the largest building in Finland with a footprint of 56,000 m², and it remains one of the most iconic. In 1991 the site was redeveloped to become the country’s biggest cultural centre, housing...
The Australian National Academy of Music (ANAM) is dedicated to the artistic and professional development of young exceptional classical musicians. Working with ANAM for many years, Studio Brave have sought to help the institution evolve and grow their brand, with both drawing their inspiration from the energy and creativity of the students. To help position ANAM and its musicians on the...
Oji is a sushi brand of firsts. It is the first in New Zealand to use fully recyclable and biodegradable packaging and the first to use all free-range products. This is a significant move forward and marks the brand out from well-established competitors. Oji opened in New Zealand with two locations in Auckland’s Commercial Bay, a place where they source...
Leapling Films is a Manchester-based independent production company founded by ‘leap year baby Chris Lane’. For those that don’t know, this included myself until an hour ago, the word ‘Leapling’ is used to describe somebody who was born on the 29th February. Chris is a member of The Production Guild. His work has been seen by millions of people worldwide, and his credits as...